Introducing the S-Tray. The ability to cross over to a plethora of different target markets whether it is for portable or stationary use whilst stabilising technology and cuisine on the tray surface.
Multiple purposes and applications, including
1) Disabled group
2) Special needs children group
3) Young children group
4) The elderly group
5) The traveler & commuter niche
6) The camper & outdoor niche
- and more.
The product’s unique ‘wow feature’ is - ‘stability and storage for multi-functional use of technology, leisure, and culinary activities universally for a wide number of target markets, in a compact way to suit a contemporary fast pace way of living.’
An innovative lightweight, ergonomic tray that provides users with both - a stable surface for eating/drinking/reading and using mobile devices, along with storage space.
Two growing facts in today’s world are this:
a) More and more people are collecting more disability allowance so there is a growing disabled market for disabled products.
b) An aging population, so more and more demand for stability products.
c) I have seen the start of a more growing demand for consumer products catering for some form of stability with recesses, due to more people are wanting to multitask, fast living, the convenience of use, lack of space, and being more mobile through work or leisure.
The product branded the "S-Tray", will comprise of two components, a profiled undertray, and a detachable top surface. Its functionality is universal and as such, lends itself to many other applications and industry sectors.
What are the main beneficial features of the product to the customer compared to other trays on the market?
Stabilising the objects that placed on the interchangeable surface
Velcro fasterneres option
Stability and storage for multi-functional use of technology, leisure and culinary activities universally for a wide number of target markets, in a compact way, to suit a contemporary fast pace way of living.
From the initial idea to product concept design and development.
What has been done thus far? Currently, two marketing research has been done. One assessing the existing product market and another about the product design. The S-Tray was one of the final 28 entrants out of 160 shortlisted products to be accepted in a national award competition by Design Council Spark – Product Development, which resulted in attending a two-day design camp course for invention in the home living.
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